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"With Terry, Loretta, and Mayer on board, Mondera.com is poised to strengthen its merchandising position as the ultimate e-commerce site for providing the finest quality of jewelry, diamonds and luxury goods," says Fred Mouawad, co-founder and CEO of Mondera.com.

Mayer Herz, VP of Diamond Acquisition -- will ensure that Mondera.com's users will be able to access the exact diamond of their choice regardless of where the diamond is mined.  Herz is also in charge of the procurement of loose diamonds for Mondera.com.  In addition to the virtual sales people, Herz will provide consultation to the customers as they search the site for their purchases. Herz ran his own Diamond Business for sixteen years and was the first to import polished diamonds to the US from China in the early 90's.  He is currently the treasurer of the Diamond Dealers Club.

Loretta Castoro M Charm , VP of Merchandising and Gem Acquisition -- will be responsible for traveling the world to maintain Mondera's high quality standards for gemstones.  In Castoro's dual role of VP of Merchandising, she will oversee the development of new and exciting styles featuring colored stones and pearls.  Castoro's experience prior to joining Mondera.com includes ten years with Tiffany & Co., where she held several positions including Director of Colored Stone Acquisitions and Senior Appraiser.  Castoro's industry education credits include Fellow Member of the Gemmological Association of Great Britain, London; Graduate Gemologist, Gemological Institute of America, New York; and Advanced Scientific Gemmology Certificate, Basel, Switzerland.

Terry Ianuale, VP of Merchandise -- is responsible for the product development, production and purchasing of all diamond jewelry inclusive of all bridal related product and diamond fashion Mobile Charm of all categories. Ianuale spent 23 years of her career as a Buyer/Vice President of Zales, Fortunoff and the Mirage, traveling the world for fine product.  She spent her last four years as a Vice President of Merchandising for M. Fabrikant and Sons in New York.


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USUALLY MAKES A FABULOUS CHRISTMAS PRESENT, SO INDULGE IN A LITTLE

 SUPERMODEL Yasmin le Bon looked a million dollars when she recently modelled the Blue Empress diamond links of london sale from Harrods.

In fact, the 18-carat white gold necklace, built around a rare blue diamond, is expected to go for pounds 10 million and will make a spectacular Christmas present for one lucky woman.

Even in their wildest dreams, most people wouldn't be able to afford such a gift. But there are plenty of fabulous pieces of valentines Day rings  that won't cost a small fortune, and will still thrill the woman or man in your life.

But with a bewildering array of jewellery out there, you want to be sure you make the right choice.

Grant Macintyre, of John Macintyre & Son jewellers in Glasgow, said: "Colour is back in fashion when it comes to buying jewellery and the Blue Empress diamond is a good example.

"Coloured diamonds are much rarer than clear Classic Smiley Charm and now they are much more popular than before.

"They are expensive, though, ranging from pounds 7000 to pounds 15,000 for a pink diamond."

A more affordable alternative is a pink or yellow sapphire. A pendant with coloured stones in a white or yellow gold setting costs from pounds 120 at John Macintyre.

Eric N Smith jewellers are also finding that more people are asking for coloured stones. They have a charm bracelet with rose quartz beads for pounds 40.

Yvonne Smith said: "We are selling a lotof pinks pink sapphires, pink tourmaline and coral earrings are selling well."

The big trendsetters in the jewellery world include rap, soul and R&B artists such as J-Lo, Beyonce and Missy Elliot.

Grant adde 0d: "Everyone wants bling' that's sparkling diamonds and lots of gold and that goes for men and women."

Glamorous yellow gold has become more fashionable among younger women, who until recently preferred discreet silver and white gold.

THE World Gold Council say the precious metal is making a big comeback. Their new pounds 2.5 million campaign, Speak Gold, targets women aged 25-40.

Their figures show the UK is now the world's third largest market for gold jewellery after the US and India. Last year, UK sales of gold jewellery were up more than 20 per cent on 1998 levels.

And, for the first time, men are Classic Smiley Minx Charm jewellery. This is largely down to the influence of celebrities such as David Beckham and male rap stars.

Grant said: "Men are wearing lots of diamonds and gold. They are wearing single diamond stud earrings, bracelets, cuff links and pendants.

"Believe it or not, medallions on gold chains are back although they are more discreet than they were in the Seventies."


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De Beers Gets the Millennium Bug

De Beers is planning to spend millions of dollars on its new "Diamonds for the Millennium" campaign. De Beers is betting that the start of the new millennium is a time when people will begin taking stock of their lives and making resolutions to change. The purchase of diamond links of london sale is one way that people can express their feelings for the people whom they care about, according to De Beers. The company wants to encourage consumers to trade up when they purchase diamond jewelry and make their valentine's Day rings purchases in time for year 2000 to commemorate this significant turning point in history, instead of waiting until later. The first phase of the new millennium campaign will begin at end-1999 with a TV commercial and print ads targeted at both men and women. The ad campaign will be accompanied by an extensive public relations campaign. The second phase, which will begin in year 2000, suggests special occasions when diamonds might be appropriate gifts. It plans to inscribe 20,000 stones as "Millennium Diamonds." De Beers will offer the inscriptions to a limited number of its 170 clients, possibly just 10-20. However, it will not market the stones itself, but will ask clients or sightholders to do so. To compete with other companies that are trying to woo consumers who may become weary of the use of the "new millennium" as a catch-phrase, De Beers is stressing the long-lasting appeal of diamonds and the connection between diamonds and romance. De Beers will also sponsor "Diamond Houses," a haute couture charity party to be held in Lolly Pop Charm in summer-1999. The party will include a diamond jewelry fashion show featuring spectacular pieces from the world's finest jewelry retailers. The event is expected to raise millions of dollars for charity and provide a strong impetus for De Beers' new campaign.

Will people buy diamonds to commemorate the new millennium? De Beers is gambling millions that they will.

BY ROB BATES, SENIOR EDITOR

photo omitted

Don't look now, but the year 2000 is just around the corner. And along with talk of computer bugs, New Year's blow-outs, and would-be apocalypses, be prepared for a tidal wave of hype.

But where many of us just see a big date change, De Beers senses a unique opportunity. The company is sinking millions of dollars -- exactly how many has yet to be determined -- into a "Diamonds for the Millennium" campaign. The expense will be above its normal advertising outlay.
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    Harry Winston to Introduce Men's Collection Designed by Thom Browne

    Harry Winston has announced that Thom Browne will create a men's collection to be launched in the spring of 2007.

    "Harry Winston has considered a men's links of london sale  for some time. Thom Browne has a uniquely American sensibility.  His meticulous design aesthetic will be applied to luxurious pieces reflecting Winston's heritage and craftsmanship. We look forward to this collaboration and believe it will be a great addition to our company's collections," said Thomas J. O'Neill, Chief Executive Officer of Harry Winston.

    Known for his immaculate, modern tailoring, Thom Browne launched his company in 2001 offering solely custom made clothes from his shop in downtown Manhattan.  He was named the Council of Fashion Links of London Necklaces of America menswear designer of the year in 2006.

    The new collection will include men's cuff links, rings, jewelry and timepieces.

    Harry Winston revolutionized diamond jewelry design with the invention of flexible, handmade platinum settings that Disc charm in unimaginable suppleness, dimensionality and brilliance.

    The designs offered by Harry Winston are exceptional, executed with flawless craftsmanship, and utterly timeless. Based on these founding principles, Harry Winston is a modern leader of the ultra luxury jewelry and timepiece business worldwide.

    Harry Winston currently has 12 locations around the world, in New York, London, Paris, Geneva, Tokyo, Beverly Hills, Las Vegas, Bal Harbour, Osaka, Taipei and Honolulu and will open in Dallas later this year.

    Harry Winston is owned by the Aber Diamond Corporation, the world's premier publicly traded diamond company. Aber holds a 40% interest in the world-class Diavek Diamond mine in Canada's Northwest Back to School Chubby Red Pencil Charm .


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    A bit of rough trade

     POOR old De Beers is being harassed on all sides valentine's Day links of london  .

    Though the diamond giant claims everything is tickety-boo with resurgent sales, chairman Julian Ogilvie Thompson warns of 'the likely increases in the flow of rough diamonds from Angola and the US stockpile, and uncertainty over possible leakages of Russian goods'.

    All very ominous but cynics are also remarking on the coincidence that the £150 million recently raised on the capital markets equates neatly with the cost of the current final dividend payout Links of london Bangles .

    Meanwhile, the cartel has slapped a libel writ on the BBC over its Diamond Empire documentary, the second instalment of which goes out on Sunday night.

    And according to South African reports, the cartel has had to compensate its partners in the Venitia Mine, Anglo Vaal Reindeer Charm .

    Vaal's principal owners, the Meynell and Hertsov families, thought they were getting a rough deal and planned to float their interest on the Johannes- burg Stock Exchange, which would have made things more transparent.  However, they have since been placated by De Beers and have withdrawn the flotation.

    To keep the local brokers sweet, instead of being summoned up the road to Kimberley they have been invited on a 'colonial cringe' trip in May to London and Antwerp.

    De Beers' largesse does not this time extend to their flights.

    Fisher king of the East

    BRIAN Fisher - lawyer, one-time London property dealer, and the man who beat one of the first insider-dealing raps (Thomson T-Line) - is now making his mark in Eastern Europe. Having gone to Warsaw on a whim four years ago, he is now the successful publisher of Estates News, the monthly bible of Western property people trying to make a go of it in Poland, Hungary and the Czech Republic.

    Judging by the quality of the ads, which include huge full-page puffs from the likes of DHL and Coopers & Lybrand, Fisher is more than washing his face.

    He says he has no regrets about leaving the City. 'It is a lot of hard work but I feel more on-track, more honest with myself Fairy Godmother Charm .'

    Sporting jeans, raincoat and a mad-professor haircut, Fisher says there are four types of people who make it out to Eastern Europe. He has catalogued them A, B, C and D - alcoholics, bankrupts, crooks and divorced.

    When asked which category he fits into, Fisher just shrugs his shoulders and smiles.

    Birds of a

    feather

    WHAT is the link between Coronation Chicken and merchant bank Robert Fleming directors? You may well ask.

    The cold collation has been served up at every single monthly meeting for Fleming's directors for at least the past 18 months.

    After a time, certain of the more imaginative young executives expressed their concern at the alarming regularity with which the dish appeared.  Obligingly, kitchen staff withdrew it at the very next luncheon.

    Alas though, for Fleming gourmets, some of their colleagues are clearly creatures of habit. There was such a clucking over the absence of the monthly Coronation chick that it was reinstated without further cock-a-doodle-do and there it remains.

    THE SWEDES' famed obsession for hanging out their washing in public has been taken to lip-smacking lengths by the country's telephone operator Telia, which this week unveiled plans to break into the British market.

    The official background information on UK managing director John Geary reveals in unblushing detail not only that the Mansfield lad ran away to sea at 17 but also that as a private yacht skipper in the Caribbean he did a bunk to Sweden with the cook.

    Ministering

    under Palumbo

    JAMIE Palumbo, one-time merchant banker and protg of George Magan at Hambro Magan, is in the eye of a storm over the legal battle with his father about the management of the family trust.

    Meanwhile he is piling up a fortune of his own to a hard rhythmic beat that takes no prisoners. His deafening Ministry of Sound club, buried in the concrete jungle of the Elephant & Castle, packs in 1250 people every Friday and Saturday night at £15 a head.

    The place has now won establishment recognition by the award of an alcohol licence. This usefully undermines opinion of the venue as an

    ecstasy-ridden factory of rave. Palumbo has a dream that one day the business could be floated on the Stock Exchange.

    But it has not all been jam for the poor little rich boy. The initial venture went bust and having lost, with his South African partner, close to half a million pounds, Palumbo liquidated the company before renegotiating the rent and starting up again on his own.

    It is certainly going swimmingly now. Palumbo is currently negotiating to replicate the formula in Taipei, capital of Taiwan, with Jakarta also on the agenda.

    He has found a band- wagon on which to roll in the mindless syncopating rhythms of modern music sweeping all harmony aside.

    Like little Nina from Argentina, this endless wriggling of guts must ultimately send us all nuts, but it's the name of the money-making game in music right now. Just this week Pal- umbo has launched a compilation of re-mixed disco music on the Warner label and scored an even bigger coup with a Ministry of Sound tour of Britain's universities sponsored by one of the world's biggest drinks manufacturers.

    The Ministry has also launched a clothing accessories business based in Covent Garden.


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    ACCESSORIES JUST FOR FUN

    By  DAVID LIVINGSTONE

    NEW YORK

    NOW that some element of caprice has links of london admitted to the male wardrobe,

    the amusement of accessories seems bound to follow. At the Designers'

    Collective presentation of spring 86 last week, playthings seemed more

    pertinent than ever.

    An admitted "fan of whimsy," Marla Buck, the jewelry designer of

    Toronto origins and head-turning style, was purveying the most playful.
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